In case you haven’t guess by looking at other parts of this site; my business is Self-Publishing. In addition to me writing books; this encompasses providing Computer Software Consulting and Web Hosting Services to other folks who wish to publish items to the World Wide Web, as well.
I’m the only person, one man show, doing it all. So, why register so much as a trade name?
Because of what I do my name does just fine. Since my occupation doesn’t require me to have a license in my municipality or state where I conduct business; I don’t need to register a trade name at all. There is no advantage to having one and if I did it would only serve to create unnecessary complications.
Sure; some will tell you that having a business name can help with advertising and in building customer relations, even if your business is strictly online. But they usually burn you in the end financially; sometimes even where the IRS is concerned.
True! Sometimes there really are advantages to having a business name for tax and liability insurance purposes. However, lots of people have trade names registered that they don’t even need due to the nature of their work. Yet, they have them because they think it will help them, even though that is a reality based so far away from the truth that it isn’t even funny.
You know what is really cool about being self-employed rather than needlessly incorporated? Once people know my name and remember it they know my business name as well. Once they’ve gotten to know like and trust me personally, they know, like and trust me professionally.
Unlike other folks; I don’t have to first introduce myself and then my business. “I am my business and my business is me.”
So, if you are hear wondering if you need a name for your business, beyond the one that God already granted your parents to give you, perhaps you need to take a good hard look at what it is you plan to do with it. If you are like me, a self-publishing author, you probably don’t need it. But, to be sure, “Perhaps it would help you to take everything you know about your business and write it down?”