As I do keyword research; sometimes I can’t help but notice how search queries performed through the major search engines regarding blindness are often related to job titles. It would seem that people actually are searching for information pertaining to blind business owners, blind lawyers, authors, actors, etcetera. I wouldn’t be seeing these keywords appearing unless at least ten or more people were searching for information with them within a thirty day period. But, keyword research is relevant to more than just finding out what folks want to know about blind guys like me.
Why would anyone want to do keyword research? Well… At the risk of stating the obvious; using keywords that the audience you are targeting is most likely to use is the only real way you are going to get visitors to your site. However, these days, you really have to pay attention to the phrases your audience is using to find what you’ve got to offer.
“Now,” if you’ve never done keyword research before; there are a few main points of the simple free keyword generation technique I like to use. Remember; you don’t need anything more than an internet web browser installed on your computer for this to work.
The type of Keyword I prefer using is known as a, “Long Tail Keyword.” The term, “Keyword,” can refer only to one word or a phrase of words that are intended to bring traffic to a website or blog.
To get started in finding keywords you can use on your blog, website, or even Twitter and Facebook accounts:
- Locate and use the search box provided on the Google or Bing website. Yahoo is powered by Bing (as is Facebook) and sometimes the results are a bit skewed. So, if you can, stick to either Google or Bing when doing this.
- Type in a word or two related to your niche and the post you’ve written then, without touching the mouse, press the down arrow on your computer keyboard to see what kind of phrases Google or Bing says other people have used to do searches. These will appear in the same box you are typing in as you press the down arrow. Sometimes you will find phrases listed under “Related Searches” should you opt to simply submit searches based on the word (or words) you enter in the box.
- When you find a keyword that is suitable; place it in quotes before submitting the search to Google. You should ideally see that the number of sites that contains the exact keyword you’ve just placed in quotes and searched on is less than ten and definitely no higher than thirty.
When writing your post try to remember; you do not need to use the exact keyword that you finally come up with in both the title and the body of your post or webpage. Any writing which incorporates the Keyword you wish to use must always appear natural as if written by someone who has a full command of the English language.
Other words that you use in the creation of your webpage or post must always relate to the Keyword you have chosen/the niche it is related to. Also, when using a Long Tail Keyword; it is best to use it in the title if at all possible as most search engines display titles in boldface type when listing a site’s page in their list of indexed results.
Boldface type is what most people read first. Since folks tend to prefer seeing titles that are relatively close to the search terms they use it makes sense to make intelligent use of Long Tail Keywords here.
That’s really all there is to it. “Sure!” Many other sites out there have expensive software for sale that will help you find keywords to use. But, sadly, like most things on the web today it’s just not proven; making even a subscription to a keyword generating type server hardly worth the expense.
Happy Free Keyword Research and, “God bless!”