When it comes to marketing your business online you need to remember one thing. No matter what you do, where you go and how you present yourself, “Keywords are key,” in the online arena.
True! You may only be interested in connecting with your client base online, especially if you’ve already established a rapport with them locally. However, you still need to understand that, when it comes to setting up an online presence on the World Wide Web, “It’s a text driven world out there!”
Sure! There is a lot of information about promoting your business through video advertising and even social bookmarking. But unless you already have a solidly established business in place and people who will tell their friends about you; it’s rather unlikely that you will be found online “often” unless you pay attention to the words people use to find your products and services. And, “No,” they aren’t always the ones we think they are either.
Keywords are not only the way we connect with our audiences online; mirroring the way they talk and using terms they can actually understand. Keywords are also the way we can somewhat guarantee that we have a chance of being found online by people who don’t know us at all but are looking for what we have to offer.
An Indie Author, who writes about internet Marketing Strategy and publishes their works to Kindle, might intentionally use the keyword, “Cheap Marketing Ideas For Small Businesses,” in their books title. These authors would use keywords like this to insure that people looking for cheap marketing ideas for small businesses can find it in the Amazon Kindle Store.
Does doing keyword research cost a lot of money? “No!” In fact, if you’ve got an ounce of common sense, “It doesn’t cost any money at all!”
Keep in mind, too, that despite all the information out there about Facebook Marketing and how to get a following on LinkedIn, “These places are not for everyone in every business!” If truth be told, depending upon the kind of business model you have, “You might not need to have an online presence at all,” beyond an email address.
A Doctor, who has a thriving practice which is comprised of long standing clients, might not need a website at all if they don’t want to expand beyond what they have already. In this case, they might better serve their clients and themselves by using things like Skype for consultations and a simple email account for other health related communications; all in addition to a traditional telephone, of course.
Sometimes a simple email generated newsletter, with useful information of interest to the recipient, is more valuable when it comes to maintaining business relationships than a full-fledged website. This is especially true if your business is a local brick and mortar establishment, whose good name has been built on serving the local community.
“Hey!” Do you know where your potential audience is most likely to hang out online? Despite what the Course Selling Internet Marketing Gurus would have us all believe; it would be foolish to invest your time attempting to draw a crowd on social media sites. That is, of course, unless you are dead certain that folks found there will be likely to gravitate towards you and what you have to offer.
REMEMBER; you don’t have to spend a dime on expensive internet marketing courses in order to figure out where your business will best fit in online. A little common sense always goes a long way and there’s no law that says you can’t talk to people in your targeted niche market about how they use the internet. You can even ask them what they expect to see online from a business like the one you are in, “All at no expense to you!”
If you are serious about expanding your business to include an online presence; talking to the very people who would most likely use the internet to shop for your kind of products or services is a No Brainer. It’s also a sure fire way to formulate a good cheap online marketing strategy that gets results down the line.